gdc07notes

Research

these were in a sticky, decided to put them here instead.

Ask people how they heard about the game when they download
DIRECTION - put a person in a place

press releases
previews

• press approaches
  • simple memorable unexpected emotion-stirring story
  • use knowlege gaps to keep people wanting to hear what is next (think nintendo)
  • describe it from all angles (as a picture, as a sound, as a technology.)
• find people who will evangelize your game.
  • if anyone finds it interesting, reciprocate links, feed each others ego ;)
    

easy to get on game portals.

Reflexive Entertainment (Game Tunnel)
are you taking advantage of the fact that you’re on the portal?

• every download is an advertisment
• steal their traffic!!!
• downloadable levels
• hint books, addons, mods, sequels
  does your game encourage users to seek you out?
  Make sure they come back to your website!!
  

“to acess more rounds you must download them from the Internet”

no matter where they download make sure they get sent back to you.
advertising without tracking is stupid!

ask the gawker people how the ad is shown and if we can get
IMPRESSIONS, CLICKS, CTR(?), Downloads, Conversion, Normal Conversion

be nice to people!

look up article by kieron gillen on how he first found introversion software.
“court the press”