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Trail: gdc07notes

gdc07notes

Research

these were in a sticky, decided to put them here instead.

Ask people how they heard about the game when they download
DIRECTION - put a person in a place


press releases
previews

easy to get on game portals.

Reflexive Entertainment (Game Tunnel)
are you taking advantage of the fact that you’re on the portal?

“to acess more rounds you must download them from the Internet”

no matter where they download make sure they get sent back to you.
advertising without tracking is stupid!


ask the gawker people how the ad is shown and if we can get
IMPRESSIONS, CLICKS, CTR(?), Downloads, Conversion, Normal Conversion

be nice to people!


look up article by kieron gillen on how he first found introversion software.
“court the press”